Andrea Witmer has a Bachelor of Fine Arts from York University in Toronto, where she focused on printmaking. She started her career in publishing, serving as creative director of Affinity magazine. She was hired by David Cairns & Company to manage advertising and media accounts for several corporate and arts clients, including the Art Gallery of Ontario. In 1998, she joined the Royal Ontario Museum and over the next 12 years managed marketing for over 70 exhibitions and galleries. She also headed rebranding during the ROM’s architectural rebuilding project. She currently directs marketing and development for World Literacy Canada.